B.F.A. Graphic Design
I see myself as not only a graphic designer, but a communicator. Graphic design gives me the power to persuade, connect, and stimulate the mind. To evoke emotions that result in relevant opinions or actions.
Each client comes with different challenges to solve and new audiences to reach. Through each project my process stays the same, but my solutions always vary. I believe strongly that all designs must have a purpose. They cannot exist for their own sake, nor use of style “just to look nice”. A design’s form must follow it’s content. Every object must be relevant to the subject of the work. I start my design process by breaking down a project’s content into questions to better understand my client’s ultimate goals. The main goal of any design piece is to communicate a specific message to an intended audience. I believe in minimal, clear design that does not obstruct the message and does not confuse the audience. I find ways to deliver captivating yet functional content by meshing creativity and discipline. It is my job to not only get an audience’s attention, but to keep it.
The connection between client and audience comes from a well thought out application of typography, image, color, texture, and style. Style is a tool of communication, not a uniform aesthetic across all my work. I use style as a complimentary design feature. It is comparable to cooking, I mix together elements with tastes that reflect each other in a pleasing fashion. Although, my style changes to form to the needs of each project, the quality of my work does not. If I have not put all of my capabilities into a project, it is not worthy of anyone’s eyes.
Design is a process that is not only taught but experienced. Knowledge and talent come with the efforts of taking on every opportunity. Throughout my portfolio you will see examples of this philosophy in action—simple and effective design built around an easy to understood concept. This is my philosophy, gained after years experience of engaging clients and content to figure out the best way to communicate their message, not mine.