B.F.A. Graphic Design
The juxtaposition between a swarm of racing thoughts encircled and followed by the abrupt crash of any and all thought is a cycle which constantly surrounds me. While in the sea of flooded thoughts, multiple emotions arise which include, but aren’t limited to: anxiety and fear, but also enchantment, inspiration, bliss, and adventure. These rushes of thoughts seem to take such a toll on me that even my brain cannot handle it all and eventually succumbs to blackness. It is this fight with cognition that has the strongest impact on the inspiration of my artistry. Much like Impressionism I have an interest in capturing the fleeting moments, or in my case, the thoughts and feelings that come with the surge of this cognition. I have always strived to be an organizer, and organizing my thoughts by bringing them from the abstract realm into concrete forms is my way of capturing the short-lived thought into an everlasting one. As a graphic designer, I am not only exploring my own fleeting thoughts but also those of my clients and the chain of ideas that come along with each new thought. By working closely with clients, I am able to organize both of our abstract and blurred thoughts in a very cohesive and concrete piece that holds a precise meaning.
The creative process always begins with many questions. It is important to have a clear understanding of what the objective is, who will be the audience, and how they will be viewing this material. Once these general questions are answered I can begin my research and quest for inspiration, which later leads to quick sketches and scribbled words. From these doodles I turn them into thumbnails with real potential and sketch them into a solid idea. I use the computer to bring these ideas to life, and usually end up sketching some more ideas through the computer. These doodles are added to my initial hand-drawing ideas. With a handful of solid roughs, I develop the sketches more in detail which eventually helps me sift through these ideas for the one with the most potential. Finally, I refine the best idea until it becomes cohesive and complete.
As I grow as a designer, the style and approach may change but the goal will always be to keep the client’s vision a top priority while creating engaging art that will continue to inspire viewers. I like to keep the words of William Faulkner in mind when he states: “the aim of every artist to arrest motion, which is life, by artificial means and hold it fixed so that a hundred years later, when a stranger looks at it, it moves again, since it is life”.