B.F.A. Graphic Design
Art has always served as a vessel for me - in every sense. Through design, I’m able to convert all the ideas I have in my mind into a digital representation for others to see. The art I make is heavily influenced by my love of pop culture and entertainment. Music and the creation of lyrics have always been a huge inspiration to me and a lot of my art is based on music artists that intrigue me. I believe that music and art go hand in hand and that a great design is like an appealing melody.
Working with clients allows me to think more creatively in order to cohesively incorporate my own interests and their goals into a design that effectively communicates a brand. Reaching a final design involves much more than a single idea and consultation with clients. My approach to a project starts with addressing all the necessary information needed to forgo the formation of a design, including the target audience, the message to be conveyed, and so on. Then I do research to find inspiration and formulate original ideas. What I think to be the most creative part of the process comes next - brainstorming and sketching. This step allows me to take all of my ideas, put them onto a page and compare several different concepts. Often, I find that through these visual renditions, a clear design direction is found. The concepts that match the criteria best are developed digitally and revised based on client requests until a finalized design is produced. The feeling of finishing a project and seeing the positive reaction of the client is the most rewarding part of the entire process.
Illustration and typography are essential to my work. I believe that good illustration is intriguing to a design as a whole and initially draws viewers into a piece. That being said, typography is a major aspect to any design as well. I’ve noticed choosing or creating type that compliments the identity of a brand is the basis for association between brand and design. Typography and illustration that complement each other make designs aesthetically pleasing, whether they are highly detailed or minimalistic in nature. My goal is to make work that is attractive to the eye and stands out to viewers, causing them to remember what they see. But ultimately, I expect viewers to see myself and my work as one. If my work represents all of myself - my thoughts, my interests and my emotions - then I have succeeded.